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In this episode of the HubSpot Test Podcast, I delve into the evolving landscape of customer growth and expectations as we look ahead to 2025. We explore how successful businesses are leveraging customer data to forge meaningful relationships rather than merely filling spreadsheets. Discover the three key expectations of modern buyers—clarity, convenience, and consistency—and learn how AI is transforming teamwork by enhancing, rather than replacing, human efforts. I also discuss the strategic shifts that growing teams are making, focusing on alignment across revenue teams, prioritizing retention, and optimizing operations to maximize customer lifetime value. Join me for insights that can help shape your customer engagement strategies in this new era of growth. Tune in now!
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